Watch: Metallica’s All Within My Hands Foundation Featured on CNBC’s ‘The Shift’
Lars Ulrich and James Hetfield are featured throughout the episode as they discuss the transformation of their foundation, All Within My Hands, at the start of and throughout the COVID-19 pandemic. The thrash legends open up about how difficult the pandemic was not just for them, but for their fans, too.
This difficulty led them to ask the question: What role does music play in helping people get through uncertain and challenging times?
You can watch the full episode of The Shift in the player below.
Watch Metallica and All Within My Hands Featured in CNBC's The Shift
Also highlighted in the episode are other members of the Metallica family, including Vickie Strate, Manager of Metallica HQ, Renée Richardson, Director of Philanthropy for All Within My Hands and Dan Braun, Creative Director for Metallica. Don Hammond, Chapter Head of the MASSters of Puppets Fan Club, is also featured in this episode of The Shift.
They all come together to celebrate the efforts of All Within My Hands, a foundation dedicated to creating sustainable communities across the globe through three main areas of work: workforce education, fighting against hunger and distributing critical local services and disaster relief.
"How do we use music and our channels of communication to make a difference to our fans," Ulrich asks in the episode, "to give them something else they can rely on and trust?"
The show will be enjoyable and inspiring to fans from all walks of life as it takes viewers through the development of All Within My Hands, the creation of their 2020 livestream pay-per-view concert and more.